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Work Your Passion

What's New in the Shop?

First cast:

Hey there, fishing enthusiasts!

Do you have a deep passion for fishing and a desire to transform your hobby into a part-time job with the potential for a rewarding career? If so, we have an exciting opportunity for you at the most innovative and dynamic tackle shop in the industry.

We are seeking fishing enthusiasts with extensive experience in ocean, river, and lake fishing to join our talented team. This position goes beyond the typical cashier role, as we are looking for individuals who are truly passionate about fishing and eager to embrace this field as a long-term career path.

As a member of our team, you will have the opportunity to:

  • Provide in-store customer consultations, sharing your expertise and guiding customers to the best products for their needs

  • Teach engaging fishing classes both in-store and remotely via Zoom, sharing your knowledge with a wide audience

  • Research and create compelling educational content, both in our studio and out on the water, showcasing your skills and insights

  • Assist our Catch Happy fishing guides as a deckhand, gaining valuable hands-on experience

  • Maintain and manage our live bait aquarium, ensuring the highest quality bait for our customers

For the right candidate, we offer a path to becoming a licensed Catch Happy Captain and fishing guide, providing the support and resources needed to turn your passion into a successful career.

To be considered for this role, you should possess:

  • Extensive knowledge and experience in various fishing techniques and environments

  • An open mind and willingness to learn, experiment, and adapt to new ideas and methods

  • Excellent communication skills, with the ability to connect with customers of all skill levels, from beginners to experienced anglers

  • Basic proficiency with computers and mobile devices

We offer hourly compensation, commissions for seminars, and additional project-based earning opportunities.

While this position may not provide immediate high earnings, it presents a unique opportunity for the right individual to grow with our company and advance their career in one of three key areas: retail, e-commerce, or experiences.

Join us at the ground level and be part of building the premier outdoor business in the industry. If you are ready to embark on an exciting journey and make a lasting impact in the world of fishing, we encourage you to apply today.


Live Bait Inventory Update

  • Live Ghost Shrimp

  • Live Pile Worm

  • Medium Minnows

  • XL Minnows

Second cast:

Pre-order 20 boxes (1000-rounds) of CCI Blazer 9mm range ammo for $299

Stop by the shop to put in your pre-order, or call us at 707-255-5544 to process over the phone. We are estimating around 7-15 days between placing the order and receiving the ammo.


Third cast:

On Sunday we took clients on a sturgeon fishing adventure on Napa River. This is how it went.

We started by heading out on the tail end of the outgoing tide and anchoring in a slough. We fished for about 2 hours during the remaining outgoing tide but didn't have much success.

As the tide slackened, we moved to the main channel and spent about an hour marking fish on the fish finder. We saw over a hundred of sturgeon in the mid to high water column at various depths, indicating a healthy population throughout the river. However, we focused on marking feeding fish near the bottom.

Sturgeon typically follow specific paths along ridges when feeding, moving with the current. After marking several feeding fish and identifying their pattern, we motored 10 minutes upriver from the marks and anchored, waiting for the fish to reach our location.

We used cured roe on 4 rods and live ghost shrimp on 1 rod...

(To read the rest of the article and learn the advanced sturgeon sonar fishing technique, jump to Catch Happy blog below.)

Fishing Reports

Napa River


All the rains bring Sturgeon into our river system. It's bait fishing time!

Use live Grass or Ghost Shrimp, Pile Worms, Salmon roe, or Eel threaded onto a barbless hook, wrapped with magic thread (twine), and terminated with a bait button.

It's important to keep your bait on the bottom with a 4-16 ounce (tide speed dependant) sinker and, ideally, a weighted leader.

Regardless of the bait used, the key to success is getting out on the water and enjoying the experience. The river currently has a high population of hungry sturgeon, and with the improved weather, conditions are excellent for fishing.

For gear, bait, and the latest fishing information, stop by our shop. Guided trips are also available for booking.

Lake Berryessa

Lake Berryessa Fishing Report - Early Season Update by Big Nate Guide Service

Date: March 12th

Water Temperature: 55-57°F

Water Clarity: 1-7 ft, with some debris

Fishing Conditions:

The early season at Lake Berryessa is showing promise for King Salmon and Rainbow Trout, despite the high water levels. Anglers are finding success using a variety of techniques, including trolling spoons and stick baits.

Kokanee Salmon:

It's still early in the season for Kokanee, especially considering the high water conditions. Anglers should remain patient and optimistic as the season progresses.

King Salmon:

King Salmon are starting to make their presence known in the lake. Trolling spoons and stick baits from the surface down to 56 feet deep has proven effective, with several Kings being hooked and released.

Rainbow Trout:

Rainbow Trout are also active, with several fish being caught while targeting King Salmon. One spawned-out Rainbow was safely released.

Booking Information:

With the improving conditions and increasing catch rates, now is an excellent time to book a guided fishing trip on Lake Berryessa. Limited dates are available for the remainder of the month, with the 20th and 21st being the last open slots. April dates are also filling up quickly.

Fly Fishing Report from the Bend Co: Northern California's Rivers and Creeks Heating Up

As we move further into the spring season, fishing conditions in Northern California are showing significant improvement. From the creeks to the rivers, anglers are finding success with a variety of techniques and fly patterns.

Putah Creek:

Putah Creek has seen a recent increase in flows, now reaching 368 cubic feet per second (cfs). The increased water levels have created ideal conditions for fishing, with anglers reporting excellent results. Small mayfly and midge patterns are proving effective, while caddis flies are also starting to make an appearance. Don't hesitate to experiment with streamers, as they can also yield positive results.

Trinity River:

The Trinity River continues to provide outstanding fishing opportunities. Flows in Lewiston are currently around 300 cfs, while downstream in Junction City, the river is flowing at approximately 1,000 cfs. The water color is a perfect steelhead green, indicating prime conditions for targeting these magnificent fish. A good number of steelhead remain in the system, including fresh fish and those making their way back to the ocean. Traditional steelhead flies such as red copper johns, rubber legs, and mayfly patterns are producing well. The ever-popular squirmy worm is also a reliable choice for enticing steelhead.

Lower Sacramento River:

After a period of high water, the Lower Sacramento River has returned to fishable levels. While still running high at 15,900 cfs out of Keswick Dam, the flow has decreased significantly from the previous 40,000 cfs. Anglers are finding success by focusing on caddis and mayfly patterns, as the fish are actively feeding on these insects.

As conditions continue to improve, anglers can look forward to even more productive fishing throughout Northern California's rivers and creeks. Whether you're targeting steelhead on the Trinity, trout on Putah Creek, or a variety of species on the Lower Sacramento, now is an excellent time to get out on the water and enjoy the fantastic fishing opportunities available.


As always,

We truly appreciate every time you walk through our doors. Thank you for choosing to spend your hard-earned dollars with us. It's a privilege to be of service.

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