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Happy New Year, Fishing Family! Winter Shop Hours and Napa River Fishing Report

Every week, someone walks into the shop with the same question dressed a little differently: “What actually works right now?”

alexosen

6 days ago2 min read

Bass Bite Update, Docuseries Spotlight, and 50% Off Maui Jims

This Saturday, we’re filming new episodes and inviting four customers to participate. Come shop with Alex (yes, on camera), share your story, and help us tell ours.

alexosen

Jul 24, 20255 min read

Let’s Go! New Gear, Hot Bites, and Second Cast Fridays

Summer is here, and it’s time to make every cast count! Whether you're chasing stripers on the Napa River or heading up to Berryessa for crappie and bass, now’s the season to get outside and do what you love.

alexosen

May 29, 20255 min read

How To Use Live Bait for Striper, Crappie, and Sturgeon in Napa and Lake Country Waters

Whether you're drifting the Napa River for stripers or dropping lines into Lake Berryessa for crappie, few techniques rival the effectiveness of live bait.

alexosen

May 22, 20254 min read

Major Northern California Lakes with Golden Mussel Prevention Measures

A new set of boating restrictions is rolling out across Northern California in response to the discovery of invasive golden mussels.

alexosen

May 14, 20253 min read

Okuma Merch Giveaway, Meet Napa Game Wardens, and Fishing Reports

Our friends at Okuma have hooked us up with a box full of awesome gear, and we're giving it away to celebrate the occasion.

alexosen

Oct 10, 20247 min read

Bank Fishing Tips, Fly Fishing Report, Shop News, and Halibut

We are very excited to introduce a new brand to the shop, Powell Rods! These bass rods have the sensitivity and quality of a $300 rod for...

alexosen

Aug 22, 20243 min read

Bass and Striper Fishing News, More Yeti, Cool Stickers

At the end of the day, we boated a 32-inch, 15.5-pound striper on the outgoing tide and a 22-inch, 3.5-pound fish on the incoming tide.

alexosen

Aug 8, 20245 min read

You are Invited to Sweeney's Spring Outdoor Festival - April 27th, Napa CA

The spring is here, and to celebrate, we're throwing a one-day extravaganza you won't want to miss! Our Spring Outdoor Festival is packed wi

alexosen

Apr 18, 20245 min read

April 27th Spring Outdoor Festival and Fishing Reports

Spring is almost here! We're incredibly excited for the upcoming fishing season. This winter brought a lot of weather and rain, making fishi

alexosen

Apr 12, 20244 min read

Doing it Right Since 1970

Our goal is to help more people enjoy amazing experiences outdoors. Our formula is old-fashioned customer service powered by the latest technology so we can serve you better. It's a privilege to serve you and earn your business. We never forget that.